Clorox green works toilet bowl cleaner1/21/2024 ![]() ![]() According to Green Works Brand Manager Matt Kohler, category growth has been limited largely because of consumers' concerns over product performance and price. Natural products represent less than one percent of the total cleaning category. Green Works Natural Toilet Bowl Cleaner.Green Works Natural Glass & Surface Cleaner.Green Works Natural All-Purpose Cleaner.The Green Works line includes five natural cleaning products for use in the home, kitchen and bathroom: ![]() ![]() The products are formulated to be biodegradable, non-allergenic, packaged in bottles that can be recycled and not tested on animals. Green Works is at least 99 percent natural and made from ingredients derived from coconuts and lemon oil. "During the past several years, Clorox has been developing a formula that would clean better and possess the highest levels of natural ingredients. "Green Works is a breakthrough product for Clorox and for consumers who want to clean naturally but don't want to compromise on performance," said Don Knauss, chairman and CEO of The Clorox Company. 14, 2008 - The Clorox Company today announced the introduction of Green Works™ cleaners, a breakthrough line of natural cleaning products that are as effective as conventional cleaners but made from plant-based ingredients. The Clorox Company Introduces New Brand of Natural Cleaning Products Establishes Alliance With the Sierra Club ![]()
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